Brand guidelines

01 About

“

Kale chips activated charcoal

VHS four loko pork belly freegan, +1 master cleanse tumblr umami wayfarers. Vegan skateboard street art retro ugh chambray, fam XOXO gluten-free crucifix direct trade. Gastropub listicle selfies authentic kickstarter, air plant everyday carry trust.
www.activatedkalechips.com.au
+613 911 5799
info@activatedkalechips.com.au

02 Logo

Primary logo

Additional versions...

03 Logo usage

Please allow adequate spacing at all times.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis pellentesque accumsan mauris, lobortis luctus eros sagittis faucibus. Curabitur sed metus a eros auctor vulputate. Suspendisse quis magna ut ligula euismod feugiat. Nullam eu volutpat mauris. Nam non congue velit, in commodo dui. Nam vel convallis lacus, ac cursus metus. Curabitur aliquet leo ut sem tincidunt, at aliquam ex ultricies. Sed pulvinar pulvinar enim non rh
bibendum enim, non posuere ligula diam non lacus. Nulla ultrices nec sem eget varius. Nam faucibus rhoncus massa vulputate imperdiet. Aliquam nunc ante, mattis vel ultrices sit amet, aliquet rhoncus tortor. Praesent libero sapien, elementum in nisi sit amet, pulvinar consectetur enim. Etiam ornare condimentum orci, vel ornare est dapibus sit amet. Nullam dignissim ullamcorper lacinia.
Sed pulvinar pretium mauris quis fringilla. Integer turpis dolor, feugiat quis consectetur a, lobortis nec ligula. Mauris in nisi vitae massa gravida vehicula a in ex. Donec eu semper nibh. Etiam vel quam tempus, semper arcu ut, volutpat tellus. Pellentesque habitant morbi tristique senectus et netus et mal

Letterhead example

Photography example

Business card example

04 Typography

Arial

Paragraph font

ABCDEFGHIJKLMNOPQRSTUVW

abcdefghijklmnopqrstuvw

1234567890!@#$%^&*()_+=”:?><

Regular

Semiotics aesthetic freegan pour-over jianbing. Artisan blog retro neutra.

Italic

Bold

05 Typography

Headline font

06 Color palette

HEX 000000
R0  G0  B0
C30  M30  Y30  K100

HEX 2EB5B4
R46  G181  B180
C72  M4  Y34  K0

HEX C05931
R192  G89  B49
C19  M76  Y93  K7

HEX EEEEEF
R238  G238  B238
C8  M7  Y5  K0

07 Behind the design

Winning design by Valerie Vegan

Valerie Vegan

Experience skill set

Logo design

Brand identity

Social media

View portfolio

Invite to work

99designs helped connect ACME CO. with talented Indonesian based designer Valerie Vegan.
The contest went for 7 days and attracted over 500 design entries from all around the world. It allowed ACME CO. to explore lots of design options before they selected a design they loved and fit their brand.

08 Glossary

RGB

(Red, Green, Blue) color mode is for anything that is computer-based design. This includes websites, apps, banner ad and any other design created for electronic use.

CYMK

(Cyan, Magenta, Yellow, Black) color mode is used for print design. This includes logos, business cards, stationary, illustration, packaging and any other designs used for print.

Vector

Vector images are made up of points, lines, and curves that can be infinitely scaled without any loss in image quality.

Raster

Raster images are made up of a set grid of dots called pixels, where each pixel is assigned a color value. Unlike a vector image, raster images are resolution dependent. When you change the size of a raster image, you shrink or stretch the pixels themselves, which can result in a significant loss of clarity and produce very blurry images.

Lossless

Lossless image formats capture all of the data of your original file. Nothing from the original file, photo, or piece of art is lost—hence the term “lossless.” The file may still be compressed, but all lossless formats will be able to reconstruct your image to its original state.

Lossy

Lossy image formats approximate what your original image looks like. For example, a lossy image might reduce the amount of colors in your image or analyze the image for any unnecessary data. These clever technical tricks will typically reduce the file size, though they may reduce the quality of your image.

09 Glossary

JPEG/JPG

JPEG is a lossy raster format that stands for Joint Photographic Experts Group, the technical team that developed it. This is one of the most widely used formats online, typically for photos, email graphics and large web images like banner ads. JPEG images have a sliding scale of compression that decreases file size tremendously, but increases artifacts or pixelation the more the image is compressed.

AI

AI is a proprietary vector image format that stands for Adobe Illustrator. The format is based on both the EPS and PDF standards developed by Adobe. Like those formats, AI files are primarily a vector-based format, though they can also include embedded or linked raster images. AI files can be exported to both PDF and EPS files (for easy reviewing and printing), and also JPEG, PNG, GIF, TIFF and PSD (for web use and further editing).

EPS

EPS is an image format that stands for Encapsulated PostScript. Although it is used primarily as a vector format, an EPS file can include both vector and raster image data. Typically, an EPS file includes a single design element that can be used in a larger design.

PDF

PDF stands for Portable Document Format and is an image format used to display documents and graphics correctly, no matter the device, application, operating system or web browser. At its core, PDF files have a powerful vector graphics foundation, but can also display everything from raster graphics to form fields to spreadsheets. Because it is a near universal standard, PDF files are often the file format requested by printers to send a final design into production. Both Adobe Photoshop and Illustrator can export straight to PDF, making it easy to start your design and get it ready for printing.

PNG

PNG is a lossless raster format that stands for Portable Network Graphics. Think of PNGs as the next-generation GIF. This format has built-in transparency, but can also display higher color depths, which translates into millions of colors. PNGs are a web standard and are quickly becoming one of the most common image formats used online.

TIFF/TIF

TIFF is a lossless raster format that stands for Tagged Image File Format. Because of its extremely high quality, the format is primarily used in photography and desktop publishing. You’ll likely encounter TIFF files when you scan a document or take a photo with a professional digital camera. Do note that TIFF files can also be used as a “container” for JPEG images. These files will be much smaller than traditional TIFF files, which are typically very large.

www.activatedkalechips.com.au
+613 911 5799
info@activatedkalechips.com.au